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Paid Search, or PPC
- Pay Per Click or sometimes referred to as CPC or "Cost per
Click".
As the name suggests,
with Pay Per Click, the cost is for each click that brings a customer
to your site - Great for quick results but also a great polarizer
- The effectiveness of your site and offering will play a crucial
factor in the success or efficiency of your Pay per click campaign.
A very effective
tactical sales channel, the key to whose success is an efficient
website.
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