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You've
done half the job in getting visitors to your site but now you really
need to know what they are doing once they are there. If you can
double the business you get from each visitor, you halve your marketing
costs.
Analytics
helps you identify the effectiveness and usability of your site
from a visitor perspective. The ways visitors use your site, the
effectiveness of your advertising, and even where and why they leave
the site, all allowing you to refine and improve in simple steps
to build a sound and effective business.
Web
analytics should be an essential part of your website management
plan.
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